The gurney is the reward.

Quote of the Week 40

"The gurney is the reward."
― Malapropism



I came across this malapropism of the zen proverb and title of the 1987 book "The Journey is the Reward" on Steve Jobs thirty years ago when working for NeXT.

The January 1991 issue of MacWorld attributes the origin to Apple employees suggesting alternative company slogans following the company's announcement of the discontinuation of profit sharing.

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