No one ever made a decision because of a number. They need a story.

Quote of the Week 4

"No one ever made a decision because of a number. They need a story."
― Daniel Kahneman


Cited in a 2017 Forbes and a 2016 Vanity Fair article that promoted Michael Lewis' book "The Undoing Project: A Friendship That Changed Our Minds" featuring the joint work and friendship of two renowned psychologists: Daniel Kahneman and Amos Tversky.

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