Proximity does breed creativity within a group of people.

Quote of the Week 28

"Proximity does breed creativity within a group of people."
― Kara Swisher


Triggered by Kara's claim in a recent Pivot Podcast episode:


Unfortunately, I could not yet find a research study that fully backs this opinion.

While the creativity myth 

"Creativity tends to be a solitary activity"

has been challenged, "face-to-face verbal interaction is typically not an effective way to tap the creative potential of a group" according to Alone versus together: Finding the right balance for creativity (researchgate.net).


[Update: July 17, 2022

Proximity does indeed cause contagion within a group of people.]

Comments

Post a Comment

Popular posts from this blog

All perceptions are real, at least to those who own them.

Quote of the Week 28 "All perceptions are real, at least to those who own them." ― Joe Folkman Related quotes: "In politics, perception is reality." ― Lee Atwater "Perception is reality. If you are perceived to be something, you might as well be it because that’s the truth in people’s minds." ― Steve Young "Perception is reality, but it may not be actuality, and you have got to be able to keep the difference between that." ― Bill Cowher Triggered by Ron Lichty's use of the quote in many of his  presentations  and the book " Managing the Unmanageable: Rules, Tools, and Insights for Managing Software People and Teams " citing Folkman's 1996 book "Turning Feedback into Change!". See also Principle 5 in Folkman's subsequent book " The Power of Feedback ".
Read more »