Proximity does breed creativity within a group of people.

Quote of the Week 28

"Proximity does breed creativity within a group of people."
― Kara Swisher


Triggered by Kara's claim in a recent Pivot Podcast episode:


Unfortunately, I could not yet find a research study that fully backs this opinion.

While the creativity myth 

"Creativity tends to be a solitary activity"

has been challenged, "face-to-face verbal interaction is typically not an effective way to tap the creative potential of a group" according to Alone versus together: Finding the right balance for creativity (researchgate.net).


[Update: July 17, 2022

Proximity does indeed cause contagion within a group of people.]

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