Sometimes the moments that never happen matter the most.
Quote of the Week 48 “ Sometimes the moments that never happen matter the most.” ― Volvo (not Jaguar) Triggered by Jaguar 's recent rebranding failure. Introducing the fully electric EX90. Sometimes the moments that never happen matter the most. pic.twitter.com/hVSotYUNLD — Volvo Cars of Vestavia Hills (@volvovestavia) October 4, 2024 Volvo posted a 3 min and 46 second ad on Instagram, shot by Hoyte Van Hoytema, the cinematographer of Interstellar and Oppenheimer. It goes against every single rule you can think about as a social lead. Length. Format. Over-produced. Every comment under the ad said it… pic.twitter.com/wkmghuP4ye — Guillaume Huin (@HuinGuillaume) November 21, 2024 The tag line dates back to at least 2017: Sometimes the moments that never happen matter the most. #VolvoXC60 pic.twitter.com/VTNGwu5sNJ — Volvo Cars (@volvocars) June 8, 2017