Sometimes the moments that never happen matter the most.
Quote of the Week 48
“Sometimes the moments that never happen matter the most.”
― Volvo (not Jaguar)
Triggered by Jaguar's recent rebranding failure.
Introducing the fully electric EX90. Sometimes the moments that never happen matter the most. pic.twitter.com/hVSotYUNLD
— Volvo Cars of Vestavia Hills (@volvovestavia) October 4, 2024
Volvo posted a 3 min and 46 second ad on Instagram, shot by Hoyte Van Hoytema, the cinematographer of Interstellar and Oppenheimer.
— Guillaume Huin (@HuinGuillaume) November 21, 2024
It goes against every single rule you can think about as a social lead. Length. Format. Over-produced.
Every comment under the ad said it… pic.twitter.com/wkmghuP4ye
The tag line dates back to at least 2017:
Sometimes the moments that never happen matter the most. #VolvoXC60 pic.twitter.com/VTNGwu5sNJ
— Volvo Cars (@volvocars) June 8, 2017
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