The customer rarely buys what the business thinks it sells him.

Quote of the Week 31

"The customer rarely buys what the business thinks it sells him. One reason for this is, of course, that nobody pays for a ‘product’. What is paid for is satisfactions."
― Peter Drucker


Sometimes paraphrased as

"The customer rarely buys what the company thinks it is selling."


Triggered by the use of the quote when revisiting Clayton Christensen's work in the context of the Jobs to Be Done Innovation Theory.

For more information on JTBD see: https://jobs-to-be-done-book.com 



Comments

Post a Comment

Popular posts from this blog

All perceptions are real, at least to those who own them.

Quote of the Week 28 "All perceptions are real, at least to those who own them." ― Joe Folkman Related quotes: "In politics, perception is reality." ― Lee Atwater "Perception is reality. If you are perceived to be something, you might as well be it because that’s the truth in people’s minds." ― Steve Young "Perception is reality, but it may not be actuality, and you have got to be able to keep the difference between that." ― Bill Cowher Triggered by Ron Lichty's use of the quote in many of his  presentations  and the book " Managing the Unmanageable: Rules, Tools, and Insights for Managing Software People and Teams " citing Folkman's 1996 book "Turning Feedback into Change!". See also Principle 5 in Folkman's subsequent book " The Power of Feedback ".
Read more »