The customer rarely buys what the business thinks it sells him.
Quote of the Week 31
"The customer rarely buys what the business thinks it sells him. One reason for this is, of course, that nobody pays for a ‘product’. What is paid for is satisfactions."
― Peter Drucker
― Peter Drucker
Sometimes paraphrased as
"The customer rarely buys what the company thinks it is selling."
Triggered by the use of the quote when revisiting Clayton Christensen's work in the context of the Jobs to Be Done Innovation Theory.
For more information on JTBD see: https://jobs-to-be-done-book.com
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