Quote Of The Week

Quote of the Week 48 “ Sometimes the moments that never happen matter the most.” ― Volvo (not Jaguar) Triggered by Jaguar 's recent rebranding failure. Introducing the fully electric EX90. Sometimes the moments that never happen matter the most. pic.twitter.com/hVSotYUNLD — Volvo Cars of Vestavia Hills (@volvovestavia) October 4, 2024 Volvo posted a 3 min and 46 second ad on Instagram, shot by Hoyte Van Hoytema, the cinematographer of Interstellar and Oppenheimer. It goes against every single rule you can think about as a social lead. Length. Format. Over-produced. Every comment under the ad said it… pic.twitter.com/wkmghuP4ye — Guillaume Huin (@HuinGuillaume) November 21, 2024 The tag line dates back to at least 2017: Sometimes the moments that never happen matter the most. #VolvoXC60 pic.twitter.com/VTNGwu5sNJ — Volvo Cars (@volvocars) June 8, 2017

Quote of the Week 46 “ Your brand is what people say about you when you’re not in the room.” ― Jeff Bezos  

Quote of the Week 39 “Great marketing only makes a bad product fail faster.” ― Attributed to David Ogilvy Triggered by the use of the quote in the reference for my " Build it and they will come – I don't think so "  principle . However, I could not find a primary source for the original quote . A similar quote is attributed to  William Bernbach: “ A great ad campaign will make a bad product fail faster. It will get more people to know it's bad .” ―  William Bernbach Interesting as Ogilvy and Bernbach have been described as antipodes and likened to Stones vs. Beatles : "‘ Ogilvy on Advertising ’ was the first book I read about the business. It polarised the advertising world. It was a bit like the Stones v Beatles debate. You either followed  the wisdom of Bill Bernbach  or you followed  the wisdom of David Ogilvy . (I follow both)." [ LinkedIn ]

Quote of the Week 34 " The liar cares about the truth and attempts to hide it; the bullshitter doesn't care if what they say is true or false. " ― Harry G. Frankfurt (" On Bullshit ")  Triggered by the ongoing discussion of trustworthiness of Large Language Models' (LLMs) output. Under this definition LLMs are bullshitters, not liars. But liars can use them to amplify their lies. Full quote : "The liar cares about the truth and attempts to hide it; the bullshitter doesn't care if what they say is true or false, but rather only cares whether or not their listener is persuaded." Related : „It is impossible for someone to lie unless he thinks he knows the truth. Producing bullshit requires no such conviction.“ „Bullshit is unavoidable whenever circumstance require someone to talk without knowing what he is talking about.“

Quote of the Week 11 " The amount of hype around AI doubles every 18 months. " ― Gary Marcus   Triggered by Gary's recent  tweet (a variation of Moore's law ) in reply to Sam Altman (CEO OpenAI):   a new version of moore’s law that has arguably already started: the amount of hype around AI doubles every 18 months https://t.co/aZOlvSKtOP — Gary Marcus (@GaryMarcus) February 27, 2023

Quote of the Week 31 " The customer rarely buys what the business thinks it sells him. One reason for this is, of course, that nobody pays for a  ‘ product ’ . What is paid for is satisfactions . " ― Peter Drucker Sometimes paraphrased as "The customer rarely buys what the company thinks it is selling." Triggered by the use of the quote when  revisiting Clayton Christensen's work in the context of the Jobs to Be Done Innovation Theory . For more information on JTBD see:  https://jobs-to-be-done-book.com