Quote Of The Week

Quote of the Week 39 “Great marketing only makes a bad product fail faster.” ― Attributed to David Ogilvy Triggered by the use of the quote in the reference for my " Build it and they will come – I don't think so "  principle . However, I could not find a primary source for the original quote . A similar quote is attributed to  William Bernbach: “ A great ad campaign will make a bad product fail faster. It will get more people to know it's bad .” ―  William Bernbach Interesting as Ogilvy and Bernbach have been described as antipodes and likened to Stones vs. Beatles : "‘ Ogilvy on Advertising ’ was the first book I read about the business. It polarised the advertising world. It was a bit like the Stones v Beatles debate. You either followed  the wisdom of Bill Bernbach  or you followed  the wisdom of David Ogilvy . (I follow both)."

Quote of the Week 38 "W e all love ourselves more than other people, but care more about their opinion than our own . " ―  Marcus Aurelius     Triggered by the use of the quote in a  Daily Stoic   tweet : “It never ceases to amaze me: we all love ourselves more than other people, but care more about their opinion than our own.” — Marcus Aurelius — Daily Stoic (@dailystoic) October 28, 2023

Quote of the Week 37 “I'm a pessimist because of intelligence, but an optimist because of will.” ―  Antonio Gramsci *,  Prison Letters Triggered by the citation of the quote in the WDR 5 podcast Das philosophische Radio , Thea Dorn: Zuversicht bewahren , 2. Sept. 2024. “ W e need to create sober, patient people, who do not despair in the face of the worst horror and who do not get excited about every little thing. Pessimism of the intellect, optimism of the will . ” “ Man muss nüchterne, geduldige Menschen schaffen, die nicht verzweifeln angesichts der schlimmsten Schrecken und sich nicht an jeder Dummheit begeistern. Pessimismus des Verstandes, Optimismus des Willens . ” ―  Antonio Gramsci ,   Gefängnishefte, H. 28, §11, 2232 Related: “Optimism is true moral courage.” ― Ernest Shackleton See also: “ Optimism is just lack of information. ” ―  Heiner Müller   (Quote of the Week 11, 2022) Alternative view:  "Pessimism is just lack of hope ." * According to Antonini's 20

Quote of the Week 36 “If you're gonna burn a bridge behind you, make sure you've crossed it first.” ―  Quentin R. Bufogle Triggered by a recent tweet : If you're gonna burn a bridge behind you, make sure you've crossed it first. — Philosophy Of Life (@PhilOfLife_) August 29, 2024